InOrbit website

As InOrbit continued to evolve its offerings, their website got fragmented with mixed messages. InOrbit had to consolidate and clarify their core value proposition story, focusing around “RobOps” and “fleet orchestration” primarily targeting enterprise companies deploying robotic automations.

Final design

The final design was created with hero animations on top to showcase and highlight InOrbit's value proposition. See the next section below for more descriptions on the value proposition.

Value proposition visualized in animation

One of the biggest InOrbit value propositions is its ability to orchestrate various multiple robots across different vendors, so that the mixture of different robots can seamlessly work together to execute tasks. InOrbit enables this ability from a single pane of glass. This is a hot area for enterprise companies trying to automate their workflows by deploying robots. The 3D animation of a hypothetical warehouse visually describes how each robot performs its task while being fully aware of other robots and humans around it.

Physical/digital: visualizing a connection

Continuing from the homepage, this animation shows a connection between InOrbit UI and a physical space it orchestrates. It shows a zone creation process in the InOrbit UI, then maps those back to the physical warehouse where robots are orchestrated as a result.

A tool for roboticists

For robot developers, which are another type of target customer persona, the animation focuses on troubleshooting robot problems. At a hypothetical robot developer company, Hooli Robotics, roboticists investigate their robots using InOrbit platform features such as Time Capsule, teleoperation and analytics.

Artifacts from the process

Below shows a glimpse of artifacts created during the process including product/service structure and persona mapping, website direction workshop results.