Ryu is a UX leader with decades of experience. He embeds himself into a client’s internal team, and crafts delightful yet feasible user experiences via fluid, collaborative and iterative process. Below descriptions and the conceptual 3D visualization model above captures key elements of how Ryu approaches his clients’ UX works.
Empathy is at the heart of user-centered design. It fuels Ryu’s motivation wanting to understand what problems users are trying to solve, so that he can design an experience that addresses those problems.
Ryu envisions what an ideal user experience could be in the future, visualizes those as prototypes and videos, then comes back to what's possible today with that future in mind.
Strategy turns the vision into a reality. Ryu works closely with the client’s internal team to strategize how a roadmap can be broken down into steps to work towards a shared future vision.
Ryu ulitizes various research to help inform product design direction as he works with his client's team. Some of examples include competitive analysis, market and trend research, discovery interviews, contextual inquiries, usability tests, stakeholder interviews, idealtion workshops.
Ryu formulates design by combining vision, strategy and research. Throughout the process, vision, strategy, research and design get interconnected, and start influencing with each other, which altogether makes a synergy effect to kick in.
A software development is highly dynamic. It's constantly evolving, and new challenges continuously come along. Ryu always remains fluid, quickly adapt to those changes and iterate the design throughout the process.
Ryu works closely across client’s different teams to achieve a quality result, connecting synchronously and asynchronously across globally distributed team.
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